Nordic parents are among the world's most considered consumers when it comes to children's products. Safety certifications, material transparency and longevity are prioritised over novelty and price. This guide explains what to look for when buying baby and children's products in Norway, Denmark and Switzerland.
The EN71 Standard
EN71 is the European toy safety standard mandatory in all EU/EEA countries including Norway and Denmark. It covers mechanical safety (no choking hazards, no sharp edges), chemical safety (no harmful substances) and flammability. Look for the CE mark on all toys — this confirms the manufacturer has declared compliance with EN71 and other applicable standards.
Switzerland applies equivalent standards through its STEB regulations, which are aligned with European norms.
Why Wooden Toys?
Wooden toys have experienced a significant Nordic revival for several reasons. First, they're durable — a well-made wooden stacking toy lasts years rather than months. Second, they're natural — FSC-certified birch or beech contains no microplastics or petroleum derivatives. Third, they support development: open-ended toys (blocks, stacking rings, puzzles) engage creative and spatial thinking better than electronic alternatives.
When buying wooden toys, look for non-toxic water-based paints and smooth, splinter-free finishes. FSC (Forest Stewardship Council) certification ensures the wood comes from responsibly managed forests.
Silicone Feeding Products
Food-grade silicone has become the preferred material for baby feeding products in Nordic households. It's BPA-free, phthalate-free, dishwasher safe and durable. Suction bowls and plates that stay on the highchair tray are a practical game-changer for mealtimes. Look for products made from 100% food-grade silicone — not all silicone products are equivalent in quality.
The Minimalist Approach to Baby Shopping
Nordic parents tend to resist the pressure to buy everything available. A short list of high-quality, multi-purpose items beats a house full of single-use baby gadgets. The Swedish concept of lagom — just the right amount — applies perfectly to the baby product category.